The Case

A Capacity Building Course for Achieving Impact and Innovation from Social Sciences, Humanities, and the Arts.

The agenda for Social Sciences commercialisation has been driven forward by the Aspect programme. There are tools, case studies, guidance documents, and lessons on best practice. Now you want to kickstart SHAPE Commercialisation in your own institution and want to do all you can to make sure those first projects you do are successful.



We have therefore developed The Case, a collaboration between Mark Mann OÜ (Estonia & UK) and Görgen & Köller GmbH (Germany) to bring together the best practitioners in SHAPE Commercialisation together to help your institution. This course concept provides vital knowledge about SHAPE Transfer and Impact, including the application of appropriate methodologies to your most promising projects.






The Case is about application-oriented learning: you will be able to utilize acquired knowledge instantly by working on a specific real-world case from your own university or institute.

Who Is It Aimed At?

The Case is about creating awareness for impact opportunities from SHAPE and how to explore them. It aims to build the capacity of Knowledge Transfer Officers, Scouts, and researchers, who are the source of impact-creating knowledge. Together, we work on a promising project and create The Case – it’s in-situ-learning featuring a project-clinic approach, focussed on SHAPE.

Central learnings are:


  • Concepts of Transfer, Innovation Impact: How to turn them to your project.
  • Impact goals: How to pick and choose them.
  • Pathways to Impact: How to shape and tackle them.
  • Evaluation of Impact: How to capture success.



The Case places your project upfront, enabling you to systematically and successfully support SHAPE researchers on their way to achieving impact. The Case approach is aimed at getting you going with your best project so you can use it as a champion in your institution. We believe understanding impact at a project level is the most important prerequisite of laying the foundation for a successful impact ecosystem in your university.

How Does It Work?

The Case is a four-day interactive working concept (6 h/day).
It addresses KTOs, TTOs, Academics Scouts, and Business Developers.

Day 1

Phase I
Awareness and Demand

  • Basic concepts: transfer, impact, innovation.
  • SHAPE Transfer Worldwide: Activities and Networks.
  • Good Practice: Case-based Lessons Learned.
  • Tools and Methods: Introduction to Methodologies (e.g. identifying cases, market launch toolbox).
  • Core: Development of a Case. Interactive KT³-approach.

Phase II

Processing and Preparation

After Day 1 you will have some homework to do.

You’ll need to speak to your project’s stakeholders, and there are key bits of information you will need to get from them.

There may also need to be some internal pieces of work to do in your institution as the path forward may be blocked.

 

Timescale

We will allow 2-3 months for you to get this work done and can support you along the way.


We then bring you all back together for Phase III.

Days 2 - 4

Phase III
Application and Progression
Day 2

  • Presentation and Reflection: Results of Preparational Phase.
  • Options for Achieving Impact from SHAPE: Beyond Start-ups, Licensing, Business Models, Social Enterprise, Franchises, Services, and Consultancy as Potential Pathways to Impact.
  • Interactive Impact Café: Developing an Impact Strategy for The Case.
  • Setting the Course: Evaluation of Transfer Options for The Case.

 
Application and Progression
Day 3

  • Impact insights: Social Innovation, Impact Investing, Social Entrepreneurship, Sustainable Development Goals, Crowdfunding, Societal Impact, and Indicators.
  • Navigating the Ship: Defining the Route to Impact – and When to Stop It.
  • Involving Government: Local, Regional, National and International.
  • Putting Things Together in a Business Plan.
  • Organizing support: measures to impactful support of SHAPE transfer.
  • Developing a narrative: telling a story about the case to target groups and stakeholders.

Phase IV
Outlook
Day 4 (Optional)

  • Visit at another university/research institution for exchanging knowledge and experiences about SHAPE Knowledge Transfer and Impact.
  • The role the institution itself plays in building and anchoring itself at the centre of an ecosystem so that its own projects can benefit will be a key part.
  • Selection of this visit is based on the interest of attendees.

What Will You Take Away?

The Case results in a developed case. You will have learned about appropriate and relevant methodologies and how to use them. By the end of the course you are capable of managing SHAPE Transfer and Impact cases on your own.




 

What's Required?


  • Being open minded and interested in SHAPE Transfer and Impact.


  • A real case; knowledge generated at your university in the field of SHAPE that has a good chance of being effectively transferred. Suitable cases are those which do not initially involve high development costs (e.g. consulting or service offerings) or that do not require particularly specialised contextual knowledge. It is really important that participants bring a case which has good potential and has momentum independent of the ecosystem it's within. If you are unsure which of your projects are the most appropriate, we can work together beforehand to choose the best project for The Case.


Who Should Attend?

KTOs      TTOs      Academics Scouts      Business Developers

Interested in our services? We’re here to help!

We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.

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